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A PRAGMATIC ANALYSIS

OF ENGLISH SLOGAN ON MOBILE PHONES AND CARS ADVERTISEMENT

A Graduating Paper

Submitted to the Board of examiners in Partial Fulfillment

of the Requirement for the Degree of Sarjana Pendidikan Islam ( S.P.d.I)

in the English Department of Education Faculty

State Institute  For Islamic Studies (STAIN) Salatiga

 

By:

KHOIRIYATUN NI’MAH

11308090

ENGLISH AND EDUCATION DEPARTMENT

STATE INSTITUTE FOR ISLAMIC STUDIES (STAIN)

SALATIGA

2012

CHAPTER 1

INTRODUCTION

 

A.    Background of the Study

Nowdays, in the enterprise area, competition in selling products becomes very strict, particularly; in mobile phones and cars is valuable something in human life. Advertising is one style marketing from business in the commercial world. The advertisements in companies always take many alternatives of business to expand their profit from the user. One of the alternatives using advertisement is to sell and acquaint the commodities in public although needing a lot of money. The company makes acquaintance goods trough all mass media such as in television, radio, traditional and modern market, newspaper, internet and magazine.